
The new Smart Brabus models are here for those who believe what a
https://2.bp.blogspot.com/-uVo12VujTW0/Vx11q2ENH8I/AAAAAAASJx0/MT8xBRgWqOgZZ_jMOA31xBodHvCT82a3ACLcB/s1600/Smart-Brabus-25555.jpgOverlook Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Malta is the most powerful brand on the planet, according to be able to new research.
Indeed, Ferrari has been declared World’s Most Powerful Company for the second year working by London-based specialists Brand Finance. Maranello’s finest was the only car organization to achieve an ‘AAA+’ in the study, which takes into account customer loyalty, investment, and a whole bunch of elements Top Gear doesn’t completely understand.
BMW and Porsche achieved an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars in 2013 than 2012, but made more money. Cool trick.
Limiting supply was a deliberate strategy, said Ferrari, to ‘maintain a high level of uniqueness and increase their [cars’] value over time’. Maranello delivered merely under seven thousand automobiles in 2013, down several per cent on spring 2012, but the company recorded a net profit regarding just over £200m, up five per cent.
Inside total, Ferrari’s total revenues rose to £1. 89bn last year, boosted simply by an increase in profits from ‘brand related activities’. Yep, that’s the theme parks and the dressing dresses and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in typically the UK will be the biggest Ferrari fans in Europe, purchasing 677 cars last year. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s looking in rude shape. Which often is good news for all those of us who else like our supercars red, shiny and extremely, very quick.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the money developing?
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