gt; New Inventory gt; 2017 Mazda CX3 gt;2017 Mazda CX3 SUV Grand Tou
http://images.dealer.com/ddc/vehicles/2017/Mazda/CX-3/SUV/trim_Grand_Touring_d5de98/color/Meteor%20Gray%20Mica-42A-45%2C45%2C45-640-en_US.jpgNeglect Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most powerful brand on the planet, according to new research.
Yes, Ferrari has been declared World’s Most Powerful Brand name for the second year working by London-based professionals Brand Finance. Maranello’s finest has been the only car company to achieve an ‘AAA+’ in the study, which usually takes into account client loyalty, investment, and the whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche attained an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars inside 2013 than 2012, nevertheless made more money. Cool trick.
Limiting supply has been a deliberate strategy, mentioned Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value above time’. Maranello delivered just under seven thousand vehicles in 2013, down five per cent on this year, but the company noted a net profit of just over £200m, upwards five per cent.
In total, Ferrari’s total income rose to £1. 89bn last year, boosted by an increase in income from ‘brand related activities’. Yep, that’s the theme parks as well as the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the UK would be the biggest Ferrari fans in Europe, getting 677 cars last 12 months. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s searching in rude shape. Which is great news for almost all those of us that like our supercars red, shiny and incredibly, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
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