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Neglect Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italia is the most effective brand on the planet, according to be able to new research.
Yes, Ferrari has been announced World’s Most Powerful Brand name for that second year operating by London-based professionals Brand Finance. Maranello’s finest had been the only car organization to achieve an ‘AAA+’ in the study, which usually takes into account client loyalty, investment, and the whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche attained an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars inside 2013 than 2012, yet made more money. Nice trick.
Limiting supply has been a deliberate strategy, stated Ferrari, to ‘maintain a high level of uniqueness and increase their [cars’] value above time’. Maranello delivered simply under seven thousand cars in 2013, down five per cent on 2012, but the company noted a net profit of just over £200m, upward five per cent.
In total, Ferrari’s total revenues rose to £1. 89bn last year, boosted simply by an increase in earnings from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in typically the UK will be the biggest Ferrari fans in Europe, buying 677 cars last 12 months. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s seeking in rude shape. Which often is very good news for just about all those of us who like our supercars red, shiny and extremely, very quick.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the cash developing?
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