2017 Alfa Romeo Giulietta TOPISMAG.NET
http://topismag.net/wp-content/uploads/2016/11/2017-Alfa-Romeo-Giulietta-Model.jpgOverlook Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most powerful brand in the world, according in order to new research.
Indeed, Ferrari has been announced World’s Most Powerful Brand for your second year running by London-based specialists Brand name Finance. Maranello’s finest has been the only car company to achieve an ‘AAA+’ in the study, which often takes into account customer loyalty, investment, and the whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche achieved an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars in 2013 than 2012, but made more money. Cool trick.
Limiting supply was a deliberate strategy, stated Ferrari, to ‘maintain a high level of uniqueness and increase their [cars’] value over time’. Maranello delivered merely under seven thousand automobiles in 2013, down five per cent on this year, but the company recorded a net profit associated with just over £200m, upward five per cent.
In total, Ferrari’s total income rose to £1. 89bn last year, boosted simply by an increase in income from ‘brand related activities’. Yep, that’s the style parks and the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in typically the UK will be the biggest Ferrari fans in Europe, purchasing 677 cars last year. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s searching in rude shape. Which usually is great news for almost all those of us who else like our supercars red, shiny and extremely, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the cash developing?
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