The ‘future’ of Lancia according to Marchionne Fiat Group39;s https://carindustryanalysis.files.wordpress.com/2014/02/prueba-lancia-thema02.jpg
Neglect Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italy is the most strong brand on earth, according to new research.
Yes, Ferrari has been reported World’s Most Powerful Brand name for your second year operating by London-based specialists Brand name Finance. Maranello’s finest has been the only car business to achieve an ‘AAA+’ in the study, which takes into account consumer loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche attained an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars inside 2013 than 2012, nevertheless made more money. Nice trick.
Limiting supply was a deliberate strategy, stated Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value above time’. Maranello delivered simply under seven thousand cars in 2013, down 5 per cent on spring 2012, but the company noted a net profit of just over £200m, up five per cent.
In total, Ferrari’s total profits rose to £1. 89bn last year, boosted by simply an increase in earnings from ‘brand related activities’. Yep, that’s the concept parks and the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in typically the UK are the biggest Ferrari fans in Europe, getting 677 cars last yr. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s seeking in rude shape. Which usually is very good news for almost all those of us who like our supercars red-colored, shiny and very, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the funds developing?
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5E1FFA2AA2B556C499D7AA1E49558B06B63C2AB49https://fiatgroupworld.com/2014/02/24/the-future-of-lancia-according-to-marchionne/
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