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Overlook Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Malta is the most powerful brand on the planet, according to be able to new research.
Sure, Ferrari has been announced World’s Most Powerful Company for that second year working by London-based professionals Company Finance. Maranello’s finest was the only car company to achieve an ‘AAA+’ in the study, which often takes into account consumer loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche achieved an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, but made more money. Neat trick.
Limiting supply has been a deliberate strategy, mentioned Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value over time’. Maranello delivered just under seven thousand vehicles in 2013, down five per cent on 2012, but the company noted a net profit of just over £200m, upwards five per cent.
Inside total, Ferrari’s total profits rose to £1. 89bn last year, boosted simply by an increase in earnings from ‘brand related activities’. Yep, that’s the concept parks and the dressing robes and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in typically the UK are the biggest Ferrari fans in Europe, getting 677 cars last yr. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s looking in rude shape. Which usually is great news for just about all those of us who else like our supercars red-colored, shiny and extremely, very quickly.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the money developing?
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