1948 Delahaye 135 M Figoni et Falaschi Cabriolet Pictures Almanachttp://www.classiccarpicturesalmanac.com/wp-content/uploads/2014/09/1948_Delahaye_135MFigonietFalaschiCabriolet_217ci_130HP_6Cylinder.jpg
Neglect Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italia is the most powerful brand on the planet, according in order to new research.
Sure, Ferrari has been announced World’s Most Powerful Brand name for the second year operating by London-based professionals Brand Finance. Maranello’s finest has been the only car organization to achieve an ‘AAA+’ in the study, which takes into account client loyalty, investment, and the whole bunch of elements Top Gear doesn’t fully understand.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars within 2013 than 2012, yet made more money. Nice trick.
Limiting supply had been a deliberate strategy, mentioned Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value over time’. Maranello delivered just under seven thousand cars in 2013, down five per cent on spring 2012, but the company recorded a net profit of just over £200m, up five per cent.
Inside total, Ferrari’s total profits rose to £1. 89bn last year, boosted by an increase in profits from ‘brand related activities’. Yep, that’s the style parks plus the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the UK would be the biggest Ferrari fans in Europe, buying 677 cars last yr. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s searching in rude shape. Which is very good news for all those of us who else like our supercars red-colored, shiny and incredibly, very quickly.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the money developing?
1949 DELAHAYE TYPE 175 SAOUTCHIK COUPE DE VILLE Side Profile
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/137817/137817_Side_Profile_Web.jpg1939 Delahaye 165 Figoni et Falaschi Cabriolet Pictures Almanac
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13EF0276AAF53A666C74861774505CC25B88F2614http://classiccarpicturesalmanac.com/archives/cars/1948-delahaye-135-m-figoni-et-falaschi-cabriolet
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