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Overlook Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italy is the most effective brand on earth, according in order to new research.
Yes, Ferrari has been reported World’s Most Powerful Company for your second year working by London-based professionals Brand name Finance. Maranello’s finest has been the only car business to achieve an ‘AAA+’ in the study, which takes into account client loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche accomplished an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars within 2013 than 2012, but made more money. Cool trick.
Limiting supply had been a deliberate strategy, said Ferrari, to ‘maintain a high level of uniqueness and increase their [cars’] value above time’. Maranello delivered merely under seven thousand cars in 2013, down several per cent on this year, but the company noted a net profit of just over £200m, up five per cent.
In total, Ferrari’s total income rose to £1. 89bn last year, boosted simply by an increase in profits from ‘brand related activities’. Yep, that’s the theme parks and the dressing gowns and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the UK are the biggest Ferrari fans in Europe, getting 677 cars last yr. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s seeking in rude shape. Which often is great news for just about all those of us who like our supercars red, shiny and very, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the cash developing?
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