Filed under Concepts De Tomaso De Tomaso Concepts Geneva Motor Showhttp://2.bp.blogspot.com/-wPWvo-lOtAk/TWfyWhmalhI/AAAAAAAECRk/529OAfVRjhM/s1600/De-Tomaso-2.jpg
Overlook Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italy is the most powerful brand on earth, according to new research.
Indeed, Ferrari has been announced World’s Most Powerful Brand name for that second year running by London-based specialists Company Finance. Maranello’s finest was the only car company to achieve an ‘AAA+’ in the study, which usually takes into account client loyalty, investment, and the whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche attained an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars in 2013 than 2012, yet made more money. Cool trick.
Limiting supply was a deliberate strategy, said Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value over time’. Maranello delivered simply under seven thousand automobiles in 2013, down five per cent on this year, but the company noted a net profit of just over £200m, upward five per cent.
Inside total, Ferrari’s total profits rose to £1. 89bn last year, boosted by simply an increase in earnings from ‘brand related activities’. Yep, that’s the style parks and the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, purchasing 677 cars last year. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s seeking in rude shape. Which usually is good news for all those of us who else like our supercars red, shiny and incredibly, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the cash developing?
Davide458italia: De Tomaso Pantera GTS spotted photos
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTYX8LykX6A0MBXDga9HLVAJDROfo4gG5jJRORzkvb7N_LX7KWHiUD_JxPJlqs5ywOUdrDVaptzC6cfBhEk1fiPzMZIke67umvy6uxF-xQqa0oV1bUBtoqpSIW3WiGg5Q5q-cIY6lZoow/s1600/DSCF7018.JPGDe Tomaso Pantera 2501209
http://cloudlakes.com/data_images/models/de-tomaso-pantera/de-tomaso-pantera-10.jpg1972 DE TOMASO PANTERA CUSTOM COUPE Front 3/4 70708
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/70708/70708_Front_3-4_Web.jpgDesigner Envisions A Modern De Tomaso Pantera, Gallery 1
http://images.thecarconnection.com/med/2015-de-tomaso-pantera-concept-by-stefan-schulze--image-via-serious-wheels_100510374_m.jpgOIP.M9d95eac9a5b287071d8dbf6c1f61f680o0
2088211FDE91FA409FA4884D01A57FCBADCD127C9http://www.carscoops.com/2011/02/de-tomaso-shows-more-of-its-new-sls.html
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