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Neglect Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italia is the most strong brand in the world, according in order to new research.
Indeed, Ferrari has been reported World’s Most Powerful Company for your second year working by London-based professionals Brand Finance. Maranello’s finest has been the only car organization to achieve an ‘AAA+’ in the study, which often takes into account customer loyalty, investment, and the whole bunch of elements Top Gear doesn’t completely understand.
BMW and Porsche attained an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars within 2013 than 2012, yet made more money. Cool trick.
Limiting supply had been a deliberate strategy, said Ferrari, to ‘maintain a high level of uniqueness and increase their [cars’] value above time’. Maranello delivered just under seven thousand cars in 2013, down 5 per cent on this year, but the company recorded a net profit associated with just over £200m, up five per cent.
In total, Ferrari’s total profits rose to £1. 89bn last year, boosted by an increase in profits from ‘brand related activities’. Yep, that’s the theme parks and the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the particular UK are the biggest Ferrari fans in Europe, getting 677 cars last 12 months. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s looking in rude shape. Which is very good news for just about all those of us that like our supercars red, shiny and very, very quick.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
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