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Overlook Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most effective brand in the world, according to new research.
Sure, Ferrari has been reported World’s Most Powerful Company for your second year working by London-based specialists Brand name Finance. Maranello’s finest was the only car company to achieve an ‘AAA+’ in the study, which usually takes into account client loyalty, investment, and a new whole bunch of elements Top Gear doesn’t completely understand.
BMW and Porsche achieved an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars in 2013 than 2012, but made more money. Nice trick.
Limiting supply was a deliberate strategy, mentioned Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered merely under seven thousand cars in 2013, down five per cent on spring 2012, but the company noted a net profit regarding just over £200m, upward five per cent.
Within total, Ferrari’s total revenues rose to £1. 89bn last year, boosted simply by an increase in profits from ‘brand related activities’. Yep, that’s the theme parks plus the dressing robes and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the particular UK are the biggest Ferrari fans in Europe, buying 677 cars last year. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s looking in rude shape. Which often is very good news for all those of us who else like our supercars reddish, shiny and extremely, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the money developing?
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