2012 DELAHAYE USA BELLA FIGURA TYPE 57S machinespider.comhttp://machinespider.com/wp-content/uploads/2011/08/2012-DELAHAYE-USA-BELLA-FIGURA-TYPE-57S-3.jpg
Overlook Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italy is the most strong brand on the planet, according in order to new research.
Yes, Ferrari has been declared World’s Most Powerful Company for that second year running by London-based authorities Brand name Finance. Maranello’s finest has been the only car business to achieve an ‘AAA+’ in the study, which often takes into account client loyalty, investment, and the whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche achieved an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars within 2013 than 2012, yet made more money. Nice trick.
Limiting supply was a deliberate strategy, said Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value over time’. Maranello delivered simply under seven thousand automobiles in 2013, down five per cent on 2012, but the company noted a net profit of just over £200m, upwards five per cent.
In total, Ferrari’s total profits rose to £1. 89bn last year, boosted by simply an increase in earnings from ‘brand related activities’. Yep, that’s the theme parks plus the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the UK would be the biggest Ferrari fans in Europe, getting 677 cars last year. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s looking in rude shape. Which usually is good news for all those of us who else like our supercars reddish, shiny and very, very fast.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the funds developing?
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http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/137817/137817_Front_3-4_Web.jpg1936_Delahaye_Type135CSGrandPrix_217.1ci_160BHP_6Cylinder
http://classiccarpicturesalmanac.com/wp-content/uploads/2014/03/1936_Delahaye_Type135CSGrandPrix_217.1ci_160BHP_6Cylinder1.jpgDelahaye Bugnotti Roadster Naked Brands
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