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Forget Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italia is the most strong brand in the world, according to be able to new research.
Yes, Ferrari has been declared World’s Most Powerful Brand for the second year operating by London-based specialists Brand name Finance. Maranello’s finest was the only car company to achieve an ‘AAA+’ in the study, which usually takes into account consumer loyalty, investment, and a whole bunch of elements Top Gear doesn’t completely understand.
BMW and Porsche achieved an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars inside 2013 than 2012, nevertheless made more money. Cool trick.
Limiting supply was a deliberate strategy, mentioned Ferrari, to ‘maintain a high level of uniqueness and increase their [cars’] value over time’. Maranello delivered simply under seven thousand automobiles in 2013, down 5 per cent on this year, but the company recorded a net profit of just over £200m, upwards five per cent.
Inside total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by an increase in profits from ‘brand related activities’. Yep, that’s the theme parks as well as the dressing robes and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the UK will be the biggest Ferrari fans in Europe, getting 677 cars last yr. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s seeking in rude shape. Which usually is good news for all those of us who else like our supercars red, shiny and extremely, very quick.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the funds developing?
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