Luxury Car Models 2017

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Forget Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italy is the most powerful brand on the planet, according in order to new research.

Sure, Ferrari has been announced World’s Most Powerful Brand for the second year operating by London-based authorities Brand name Finance. Maranello’s finest has been the only car company to achieve an ‘AAA+’ in the study, which takes into account customer loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t fully understand.

BMW and Porsche accomplished an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.

Ferrari also announced today this sold fewer cars in 2013 than 2012, but made more money. Neat trick.

Limiting supply has been a deliberate strategy, said Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value over time’. Maranello delivered simply under seven thousand cars in 2013, down 5 per cent on 2012, but the company noted a net profit of just over £200m, upwards five per cent.

In total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by an increase in income from ‘brand related activities’. Yep, that’s the theme parks as well as the dressing gowns and the teddies.

Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, getting 677 cars last 12 months. But just 205 Ferraris were sold in Italia.

Even so, Ferrari’s searching in rude shape. Which is very good news for just about all those of us who like our supercars red-colored, shiny and very, very fast.

So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the money developing?

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