Luxury Car Models 2017

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Neglect Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Malta is the most effective brand in the world, according to new research.

Indeed, Ferrari has been announced World’s Most Powerful Brand for that second year running by London-based specialists Brand Finance. Maranello’s finest had been the only car organization to achieve an ‘AAA+’ in the study, which often takes into account client loyalty, investment, and a whole bunch of elements Top Gear doesn’t grasp.

BMW and Porsche attained an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.

Ferrari also announced today that sold fewer cars inside 2013 than 2012, yet made more money. Cool trick.

Limiting supply has been a deliberate strategy, said Ferrari, to ‘maintain the high level of uniqueness and increase their [cars’] value above time’. Maranello delivered merely under seven thousand automobiles in 2013, down several per cent on spring 2012, but the company documented a net profit associated with just over £200m, upwards five per cent.

Within total, Ferrari’s total profits rose to £1. 89bn last year, boosted by an increase in profits from ‘brand related activities’. Yep, that’s the style parks as well as the dressing robes and the teddies.

Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the UK would be the biggest Ferrari fans in Europe, purchasing 677 cars last year. But just 205 Ferraris were sold in Italia.

Even so, Ferrari’s looking in rude shape. Which is good news for just about all those of us who like our supercars red-colored, shiny and extremely, very quick.

So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the funds developing?

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