Концерн Daimler официально представил
http://uincar.ru/files/images/news/2016-09/25673-daimler-predstavil-gruzovik-cascadia-2017-modelnogo-goda.jpgOverlook Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italia is the most powerful brand on earth, according in order to new research.
Yes, Ferrari has been announced World’s Most Powerful Brand name for that second year working by London-based specialists Company Finance. Maranello’s finest was the only car business to achieve an ‘AAA+’ in the study, which takes into account consumer loyalty, investment, and a new whole bunch of elements Top Gear doesn’t fully understand.
BMW and Porsche accomplished an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars in 2013 than 2012, nevertheless made more money. Cool trick.
Limiting supply was a deliberate strategy, stated Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered just under seven thousand cars in 2013, down five per cent on 2012, but the company noted a net profit associated with just over £200m, up five per cent.
Within total, Ferrari’s total profits rose to £1. 89bn last year, boosted simply by an increase in profits from ‘brand related activities’. Yep, that’s the theme parks as well as the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, getting 677 cars last 12 months. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s searching in rude shape. Which often is very good news for almost all those of us that like our supercars red, shiny and very, very quick.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the cash developing?
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