to Daimler about an objective to launch six EVs between 2018 and 2024http://icdn-3.motor1.com/images/mgl/4vWjM/s4/2017-mercedes-glc-f-cell.jpg
Forget Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most effective brand on earth, according to new research.
Indeed, Ferrari has been announced World’s Most Powerful Brand for that second year operating by London-based authorities Brand Finance. Maranello’s finest has been the only car company to achieve an ‘AAA+’ in the study, which often takes into account client loyalty, investment, and the whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars inside 2013 than 2012, but made more money. Cool trick.
Limiting supply had been a deliberate strategy, stated Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value more than time’. Maranello delivered merely under seven thousand vehicles in 2013, down five per cent on this year, but the company recorded a net profit associated with just over £200m, upwards five per cent.
Within total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by simply an increase in profits from ‘brand related activities’. Yep, that’s the style parks as well as the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in typically the UK would be the biggest Ferrari fans in Europe, purchasing 677 cars last yr. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s seeking in rude shape. Which usually is good news for all those of us who else like our supercars red, shiny and very, very quickly.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the money developing?
Daimler believes increased availability of the new E class will help
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