De Tomaso Pantera by Ringbrothershttp://gearheads.org/wp-content/uploads/2013/11/De-Tomaso-Pantera-by-Ringbrothers.jpg
Overlook Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Malta is the most effective brand on the planet, according to new research.
Sure, Ferrari has been declared World’s Most Powerful Brand name for your second year running by London-based specialists Brand Finance. Maranello’s finest had been the only car business to achieve an ‘AAA+’ in the study, which often takes into account consumer loyalty, investment, and a new whole bunch of elements Top Gear doesn’t grasp.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars in 2013 than 2012, yet made more money. Nice trick.
Limiting supply had been a deliberate strategy, said Ferrari, to ‘maintain the high level of uniqueness and increase their [cars’] value over time’. Maranello delivered merely under seven thousand cars in 2013, down 5 per cent on this year, but the company noted a net profit regarding just over £200m, upward five per cent.
Inside total, Ferrari’s total income rose to £1. 89bn last year, boosted by an increase in profits from ‘brand related activities’. Yep, that’s the style parks plus the dressing robes and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in typically the UK are the biggest Ferrari fans in Europe, buying 677 cars last yr. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s looking in rude shape. Which usually is good news for all those of us that like our supercars red, shiny and extremely, very quickly.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the funds developing?
1972 DE TOMASO PANTERA Front 3/4 180418
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/180418/180418_Front_3-4_Web.jpg1971 DE TOMASO PANTERA CUSTOM COUPE Side Profile 187045
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/187045/187045_Side_Profile_Web.jpg1973 DE TOMASO PANTERA CUSTOM COUPE Front 3/4 198597
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/198597/198597_Front_3-4_Web.jpg1972 DE TOMASO PANTERA COUPE Rear 3/4 44592
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/44592/44592_Rear_3-4_Web.jpgOIP.Mdedc24d0c9f25f44af2f820d61c93923o0
3EDC35FFFC95A3B0E6B6DADFFDC1BBB764E985D93http://gearheads.org/de-tomaso-pantera-ringbrothers/
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