1971 DE TOMASO PANTERA CUSTOM COUPE Front 3/4 187045http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/187045/187045_Front_3-4_Web.jpg
Overlook Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italy is the most effective brand in the world, according to new research.
Sure, Ferrari has been announced World’s Most Powerful Brand for your second year operating by London-based authorities Company Finance. Maranello’s finest was the only car business to achieve an ‘AAA+’ in the study, which often takes into account consumer loyalty, investment, and the whole bunch of elements Top Gear doesn’t fully understand.
BMW and Porsche attained an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars in 2013 than 2012, but made more money. Cool trick.
Limiting supply has been a deliberate strategy, stated Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered merely under seven thousand vehicles in 2013, down several per cent on spring 2012, but the company noted a net profit associated with just over £200m, upwards five per cent.
In total, Ferrari’s total revenues rose to £1. 89bn last year, boosted simply by an increase in earnings from ‘brand related activities’. Yep, that’s the concept parks plus the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the UK will be the biggest Ferrari fans in Europe, purchasing 677 cars last yr. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s searching in rude shape. Which is good news for almost all those of us that like our supercars red-colored, shiny and incredibly, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what might you spend the funds developing?
1970 DE TOMASO MANGUSTA GT Engine 22151
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/22151/22151_Engine_Web.jpg1971 DE TOMASO PANTERA CUSTOM COUPE Rear 3/4 102085
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/102085/102085_Rear_3-4_Web.jpg1972 DE TOMASO PANTERA COUPE Rear 3/4 22207
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/22207/22207_Rear_3-4_Web.jpgFiled under Concepts De Tomaso De Tomaso Concepts Geneva Motor Show
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107A70191A63741268B9D0B5D405E9CDC4794E2821http://www.barrett-jackson.com/Archive/Event/Item/1971-DE-TOMASO-PANTERA-187045
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