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Forget Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Malta is the most effective brand in the world, according to be able to new research.
Yes, Ferrari has been reported World’s Most Powerful Company for the second year operating by London-based authorities Company Finance. Maranello’s finest had been the only car business to achieve an ‘AAA+’ in the study, which takes into account consumer loyalty, investment, and the whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche attained an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars in 2013 than 2012, nevertheless made more money. Neat trick.
Limiting supply was a deliberate strategy, mentioned Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered merely under seven thousand vehicles in 2013, down 5 per cent on this year, but the company noted a net profit associated with just over £200m, up five per cent.
Within total, Ferrari’s total revenues rose to £1. 89bn last year, boosted simply by an increase in profits from ‘brand related activities’. Yep, that’s the concept parks and the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in typically the UK are the biggest Ferrari fans in Europe, purchasing 677 cars last 12 months. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s searching in rude shape. Which is good news for just about all those of us that like our supercars red, shiny and extremely, very quick.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what might you spend the cash developing?
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