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Forget Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Malta is the most strong brand on earth, according in order to new research.
Indeed, Ferrari has been reported World’s Most Powerful Brand name for your second year operating by London-based professionals Brand Finance. Maranello’s finest had been the only car business to achieve an ‘AAA+’ in the study, which often takes into account customer loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche achieved an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars within 2013 than 2012, yet made more money. Nice trick.
Limiting supply has been a deliberate strategy, said Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value above time’. Maranello delivered just under seven thousand vehicles in 2013, down five per cent on this year, but the company recorded a net profit of just over £200m, up five per cent.
In total, Ferrari’s total profits rose to £1. 89bn last year, boosted by simply an increase in profits from ‘brand related activities’. Yep, that’s the style parks plus the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in typically the UK would be the biggest Ferrari fans in Europe, getting 677 cars last 12 months. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s seeking in rude shape. Which is great news for all those of us who like our supercars reddish, shiny and extremely, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the funds developing?
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