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Neglect Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Malta is the most strong brand in the world, according to be able to new research.
Indeed, Ferrari has been declared World’s Most Powerful Brand for your second year working by London-based professionals Brand Finance. Maranello’s finest was the only car organization to achieve an ‘AAA+’ in the study, which takes into account consumer loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche attained an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars in 2013 than 2012, but made more money. Nice trick.
Limiting supply had been a deliberate strategy, said Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value over time’. Maranello delivered simply under seven thousand vehicles in 2013, down several per cent on spring 2012, but the company recorded a net profit associated with just over £200m, upwards five per cent.
Within total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by an increase in profits from ‘brand related activities’. Yep, that’s the theme parks and the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, getting 677 cars last year. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s seeking in rude shape. Which often is great news for just about all those of us that like our supercars red-colored, shiny and very, very quick.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the funds developing?
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