1937 Delahaye Type 145 V12 Coupe Chapron Pictures Almanachttp://classiccarpicturesalmanac.com/wp-content/uploads/2014/07/1937_Delahaye_Type145V-12CoupeChapron_4496cc_245BHP_V-12.jpg
Neglect Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Malta is the most powerful brand in the world, according to new research.
Sure, Ferrari has been declared World’s Most Powerful Brand for that second year running by London-based specialists Company Finance. Maranello’s finest has been the only car business to achieve an ‘AAA+’ in the study, which usually takes into account customer loyalty, investment, and the whole bunch of elements Top Gear doesn’t grasp.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars within 2013 than 2012, nevertheless made more money. Neat trick.
Limiting supply was a deliberate strategy, stated Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered simply under seven thousand cars in 2013, down several per cent on this year, but the company noted a net profit regarding just over £200m, upwards five per cent.
Inside total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by simply an increase in earnings from ‘brand related activities’. Yep, that’s the theme parks plus the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the particular UK would be the biggest Ferrari fans in Europe, buying 677 cars last year. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s searching in rude shape. Which often is very good news for all those of us who like our supercars reddish, shiny and very, very fast.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the cash developing?
Delahaye 145 Chapron Coupe photos PhotoGallery with 3 pics CarsBase
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http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/117235/117235_Interior_Web.jpgOIP.Mbd8c83d4a0fb9881d72bb5ce73375790o0
9EB5948AE73C1516DB2B489500A4F8653CBEB2981http://classiccarpicturesalmanac.com/archives/cars/1937-delahaye-type-145-v-12-coupe-chapron
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