Daimler dokuz model ile elektrikli otomobil atağına geçiyorhttp://icdn-3.motor1.com/images/mgl/MqE0p/s4/2017-mercedes-glc-f-cell.jpg
Overlook Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italia is the most effective brand on the planet, according to new research.
Yes, Ferrari has been announced World’s Most Powerful Brand name for that second year running by London-based specialists Company Finance. Maranello’s finest was the only car business to achieve an ‘AAA+’ in the study, which often takes into account consumer loyalty, investment, and the whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche attained an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars inside 2013 than 2012, but made more money. Cool trick.
Limiting supply had been a deliberate strategy, stated Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value above time’. Maranello delivered just under seven thousand cars in 2013, down several per cent on this year, but the company noted a net profit associated with just over £200m, upward five per cent.
Within total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by an increase in profits from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the particular UK are the biggest Ferrari fans in Europe, purchasing 677 cars last yr. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s searching in rude shape. Which is good news for just about all those of us who like our supercars red-colored, shiny and very, very quick.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the funds developing?
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