Lancia Drops More Photos of the Ypsilon 30th Anniversary Editionhttp://3.bp.blogspot.com/-ddIONN5iNPc/VQNM0UDAPtI/AAAAAAAAg3U/dcFRFx2sz24/s1600/Lancia-Ypsilon-30th-Anniversary-0.jpg
Forget Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italy is the most effective brand in the world, according in order to new research.
Sure, Ferrari has been declared World’s Most Powerful Company for that second year operating by London-based professionals Brand name Finance. Maranello’s finest was the only car business to achieve an ‘AAA+’ in the study, which takes into account client loyalty, investment, and a whole bunch of elements Top Gear doesn’t fully understand.
BMW and Porsche achieved an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, nevertheless made more money. Nice trick.
Limiting supply was a deliberate strategy, mentioned Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value over time’. Maranello delivered merely under seven thousand automobiles in 2013, down several per cent on this year, but the company noted a net profit regarding just over £200m, upward five per cent.
Inside total, Ferrari’s total income rose to £1. 89bn last year, boosted by an increase in profits from ‘brand related activities’. Yep, that’s the concept parks and the dressing robes and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the UK are the biggest Ferrari fans in Europe, getting 677 cars last year. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s looking in rude shape. Which is very good news for just about all those of us who else like our supercars red, shiny and very, very quickly.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the cash developing?
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4167E68150E01292609F5F07CA956712A6CA578EFhttp://www.carscoops.com/search/label/Lancia%20Ypsilon
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