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Neglect Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italia is the most powerful brand in the world, according to be able to new research.
Indeed, Ferrari has been announced World’s Most Powerful Brand name for that second year working by London-based authorities Brand name Finance. Maranello’s finest was the only car business to achieve an ‘AAA+’ in the study, which often takes into account consumer loyalty, investment, and a new whole bunch of elements Top Gear doesn’t completely understand.
BMW and Porsche accomplished an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars within 2013 than 2012, yet made more money. Neat trick.
Limiting supply had been a deliberate strategy, stated Ferrari, to ‘maintain a high level of uniqueness and increase their [cars’] value over time’. Maranello delivered just under seven thousand vehicles in 2013, down five per cent on 2012, but the company noted a net profit of just over £200m, up five per cent.
Within total, Ferrari’s total income rose to £1. 89bn last year, boosted by an increase in income from ‘brand related activities’. Yep, that’s the theme parks as well as the dressing gowns and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in typically the UK will be the biggest Ferrari fans in Europe, getting 677 cars last year. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s searching in rude shape. Which usually is great news for almost all those of us who else like our supercars reddish, shiny and extremely, very quick.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the funds developing?
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