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Neglect Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italia is the most powerful brand in the world, according to new research.
Yes, Ferrari has been declared World’s Most Powerful Brand name for that second year operating by London-based professionals Company Finance. Maranello’s finest had been the only car organization to achieve an ‘AAA+’ in the study, which takes into account customer loyalty, investment, and the whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars in 2013 than 2012, nevertheless made more money. Cool trick.
Limiting supply had been a deliberate strategy, stated Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value over time’. Maranello delivered simply under seven thousand vehicles in 2013, down 5 per cent on 2012, but the company recorded a net profit associated with just over £200m, upwards five per cent.
Within total, Ferrari’s total profits rose to £1. 89bn last year, boosted by an increase in earnings from ‘brand related activities’. Yep, that’s the style parks plus the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the particular UK are the biggest Ferrari fans in Europe, getting 677 cars last 12 months. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s searching in rude shape. Which is great news for all those of us that like our supercars red-colored, shiny and very, very quickly.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the cash developing?
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