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Forget Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italia is the most effective brand on the planet, according to be able to new research.
Sure, Ferrari has been announced World’s Most Powerful Brand for your second year working by London-based specialists Brand name Finance. Maranello’s finest has been the only car business to achieve an ‘AAA+’ in the study, which usually takes into account client loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t grasp.
BMW and Porsche accomplished an ‘AAA’ rating, along with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars within 2013 than 2012, yet made more money. Cool trick.
Limiting supply was a deliberate strategy, stated Ferrari, to ‘maintain a new high level of exclusivity and increase their [cars’] value over time’. Maranello delivered merely under seven thousand vehicles in 2013, down five per cent on this year, but the company noted a net profit of just over £200m, upward five per cent.
In total, Ferrari’s total profits rose to £1. 89bn last year, boosted simply by an increase in profits from ‘brand related activities’. Yep, that’s the concept parks and the dressing dresses and the teddies.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in the UK will be the biggest Ferrari fans in Europe, getting 677 cars last 12 months. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s looking in rude shape. Which often is very good news for all those of us who else like our supercars red, shiny and extremely, very fast.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the cash developing?
2017 Jaguar XE
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