2017 Alfa Romeo Giulia TOPISMAG.NET
http://topismag.net/wp-content/uploads/2016/11/2017-Alfa-Romeo-Giulia-Model.jpgForget Apple. Forget Google. Forget piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Italy is the most powerful brand in the world, according to new research.
Sure, Ferrari has been reported World’s Most Powerful Brand for that second year running by London-based authorities Brand Finance. Maranello’s finest was the only car organization to achieve an ‘AAA+’ in the study, which takes into account customer loyalty, investment, and the whole bunch of other factors Top Gear doesn’t completely understand.
BMW and Porsche accomplished an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars within 2013 than 2012, yet made more money. Neat trick.
Limiting supply was a deliberate strategy, stated Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value more than time’. Maranello delivered simply under seven thousand automobiles in 2013, down several per cent on 2012, but the company noted a net profit of just over £200m, up five per cent.
Inside total, Ferrari’s total revenues rose to £1. 89bn last year, boosted simply by an increase in earnings from ‘brand related activities’. Yep, that’s the style parks plus the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in typically the UK are the biggest Ferrari fans in Europe, buying 677 cars last 12 months. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s searching in rude shape. Which is great news for all those of us who like our supercars reddish, shiny and very, very quick.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what might you spend the funds developing?
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