Alfa Romeo 6C fr spider rendering
http://cdn-9.motor1.com/p/static/img/mglr/600000/610000/611000/611000/611079/s8/alfa-romeo-6c-fr-spider-rendering.jpgNeglect Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italia is the most powerful brand on the planet, according in order to new research.
Sure, Ferrari has been announced World’s Most Powerful Brand for that second year operating by London-based authorities Brand name Finance. Maranello’s finest has been the only car company to achieve an ‘AAA+’ in the study, which usually takes into account client loyalty, investment, and the whole bunch of elements Top Gear doesn’t fully understand.
BMW and Porsche achieved an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars inside 2013 than 2012, nevertheless made more money. Neat trick.
Limiting supply was a deliberate strategy, stated Ferrari, to ‘maintain the high level of uniqueness and increase their [cars’] value over time’. Maranello delivered merely under seven thousand cars in 2013, down 5 per cent on 2012, but the company recorded a net profit of just over £200m, upward five per cent.
In total, Ferrari’s total income rose to £1. 89bn last year, boosted by an increase in profits from ‘brand related activities’. Yep, that’s the theme parks plus the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the particular UK will be the biggest Ferrari fans in Europe, getting 677 cars last year. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s looking in rude shape. Which usually is good news for almost all those of us who like our supercars red-colored, shiny and very, very quick.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the funds developing?
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alfaromeo6cconcept02
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2DB2E0DAC05C77846C9818BA6AFC63C119F861411http://www.motor1.com/news/60954/alfa-romeos-2017-2020-mystery-models-speculated-and-rendered/
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