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Overlook Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italia is the most strong brand on earth, according in order to new research.
Sure, Ferrari has been reported World’s Most Powerful Brand name for your second year working by London-based specialists Brand name Finance. Maranello’s finest had been the only car company to achieve an ‘AAA+’ in the study, which takes into account consumer loyalty, investment, and the whole bunch of elements Top Gear doesn’t fully understand.
BMW and Porsche attained an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars in 2013 than 2012, nevertheless made more money. Neat trick.
Limiting supply was a deliberate strategy, mentioned Ferrari, to ‘maintain a new high level of uniqueness and increase their [cars’] value above time’. Maranello delivered simply under seven thousand vehicles in 2013, down several per cent on this year, but the company documented a net profit of just over £200m, upward five per cent.
In total, Ferrari’s total revenues rose to £1. 89bn last year, boosted simply by an increase in income from ‘brand related activities’. Yep, that’s the concept parks and the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the UK are the biggest Ferrari fans in Europe, getting 677 cars last year. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s searching in rude shape. Which usually is good news for just about all those of us who like our supercars red-colored, shiny and extremely, very quickly.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the money developing?
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5B284897ECEA459F9FE24A1711A457B35D9FE4411http://www.superstreetonline.com/features/news/2017-porsche-911-carrera-4-4s-models-get-new-turbo-engine/photo-gallery/
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