Photos Lancia Ypsilon 846 Y 30th Anniversary 2016 from article http://autoya.info/img/content_cache/20226/lancia_ypsilon_2016.jpg
Overlook Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Malta is the most effective brand in the world, according to new research.
Indeed, Ferrari has been declared World’s Most Powerful Company for that second year running by London-based authorities Brand Finance. Maranello’s finest had been the only car company to achieve an ‘AAA+’ in the study, which takes into account client loyalty, investment, and a whole bunch of elements Top Gear doesn’t fully understand.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars within 2013 than 2012, yet made more money. Cool trick.
Limiting supply has been a deliberate strategy, mentioned Ferrari, to ‘maintain the high level of uniqueness and increase their [cars’] value over time’. Maranello delivered merely under seven thousand automobiles in 2013, down five per cent on this year, but the company recorded a net profit of just over £200m, upward five per cent.
In total, Ferrari’s total revenues rose to £1. 89bn last year, boosted by simply an increase in profits from ‘brand related activities’. Yep, that’s the theme parks plus the dressing robes and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the UK are the biggest Ferrari fans in Europe, getting 677 cars last yr. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s looking in rude shape. Which usually is great news for almost all those of us that like our supercars reddish, shiny and extremely, very quick.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the money developing?
Lancia Delta Integrale HF 2016 Concept 20160821
https://i.ytimg.com/vi/7fDOWJeK_zY/maxresdefault.jpg2016 Lancia Ypsilon spied, arrives later this year
http://steeringnews.com/wp-content/uploads/2015/07/2017-Renault-Grand-Scenic-spied.jpgChrysler Lancia Delta concept at the 2010 North American International
http://www.gannett-cdn.com/-mm-/8d3a239b038e92e39c9731f10e4fea399782ef7f/c=318-0-5298-3744&r=x404&c=534x401/local/-/media/2015/03/17/DetroitFreePress/DetroitFreePress/635622124361557777-chrysler-011910-aj-001.jpgLancia Delta. MotoBurg
http://motoburg.com/images/lancia-delta-02.jpgOIP.Mae3d659db4638d2b6392f18d3872e58eo0
602944AC2AC08A8755E25250AB9C4F85FA3927F6Ahttp://autoya.info/special_lancia_ypsilon_30th_2015_model/photos/
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