1973 DE TOMASO PANTERA 2 DOOR CUSTOM COUPE Side Profile 90966
http://cdn.barrett-jackson.com/staging/carlist/items/Fullsize/Cars/90966/90966_Side_Profile_Web.jpgForget Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Malta is the most strong brand on earth, according to new research.
Indeed, Ferrari has been reported World’s Most Powerful Brand name for that second year running by London-based professionals Brand name Finance. Maranello’s finest was the only car company to achieve an ‘AAA+’ in the study, which takes into account customer loyalty, investment, and a whole bunch of elements Top Gear doesn’t completely understand.
BMW and Porsche achieved an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars in 2013 than 2012, but made more money. Neat trick.
Limiting supply has been a deliberate strategy, mentioned Ferrari, to ‘maintain the high level of uniqueness and increase their [cars’] value more than time’. Maranello delivered merely under seven thousand vehicles in 2013, down several per cent on spring 2012, but the company documented a net profit associated with just over £200m, upward five per cent.
Inside total, Ferrari’s total income rose to £1. 89bn last year, boosted by simply an increase in income from ‘brand related activities’. Yep, that’s the theme parks as well as the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the UK would be the biggest Ferrari fans in Europe, purchasing 677 cars last year. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s searching in rude shape. Which often is very good news for almost all those of us who like our supercars reddish, shiny and incredibly, very quickly.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the funds developing?
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De Tomaso gt; De Tomaso Pantera GTS Photo De Tomaso Pantera GTS 1973
1972 DE TOMASO PANTERA COUPE Front 3/4 44592
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