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Overlook Apple. Forget Google. Neglect piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most strong brand in the world, according in order to new research.
Sure, Ferrari has been announced World’s Most Powerful Brand name for your second year working by London-based specialists Company Finance. Maranello’s finest had been the only car company to achieve an ‘AAA+’ in the study, which takes into account consumer loyalty, investment, and a whole bunch of other factors Top Gear doesn’t fully understand.
BMW and Porsche achieved an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars inside 2013 than 2012, but made more money. Cool trick.
Limiting supply had been a deliberate strategy, mentioned Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value over time’. Maranello delivered merely under seven thousand vehicles in 2013, down five per cent on 2012, but the company documented a net profit regarding just over £200m, up five per cent.
Within total, Ferrari’s total income rose to £1. 89bn last year, boosted by simply an increase in profits from ‘brand related activities’. Yep, that’s the concept parks and the dressing dresses and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the particular UK would be the biggest Ferrari fans in Europe, getting 677 cars last yr. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s searching in rude shape. Which often is very good news for all those of us who else like our supercars reddish, shiny and incredibly, very quick.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the cash developing?
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