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Overlook Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a little town in northern Italy is the most effective brand on the planet, according to new research.
Indeed, Ferrari has been reported World’s Most Powerful Brand for the second year working by London-based professionals Brand name Finance. Maranello’s finest had been the only car organization to achieve an ‘AAA+’ in the study, which takes into account customer loyalty, investment, and a new whole bunch of other factors Top Gear doesn’t completely understand.
BMW and Porsche accomplished an ‘AAA’ rating, with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today that sold fewer cars within 2013 than 2012, nevertheless made more money. Cool trick.
Limiting supply has been a deliberate strategy, mentioned Ferrari, to ‘maintain the high level of exclusivity and increase their [cars’] value over time’. Maranello delivered simply under seven thousand vehicles in 2013, down 5 per cent on this year, but the company documented a net profit of just over £200m, upward five per cent.
In total, Ferrari’s total income rose to £1. 89bn last year, boosted by simply an increase in earnings from ‘brand related activities’. Yep, that’s the concept parks as well as the dressing gowns and the teddies.
Ferrari’s biggest market in 2013 was the USA, in which the company sold 2, 035 cars. We in the UK would be the biggest Ferrari fans in Europe, buying 677 cars last 12 months. But just 205 Ferraris were sold in Italy.
Even so, Ferrari’s searching in rude shape. Which usually is great news for all those of us that like our supercars reddish, shiny and incredibly, very fast.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would certainly you spend the funds developing?
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