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Neglect Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a tiny town in northern Malta is the most strong brand on earth, according in order to new research.
Indeed, Ferrari has been announced World’s Most Powerful Brand name for your second year operating by London-based authorities Company Finance. Maranello’s finest has been the only car organization to achieve an ‘AAA+’ in the study, which usually takes into account client loyalty, investment, and a new whole bunch of elements Top Gear doesn’t fully understand.
BMW and Porsche accomplished an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today it sold fewer cars inside 2013 than 2012, but made more money. Neat trick.
Limiting supply was a deliberate strategy, said Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value above time’. Maranello delivered just under seven thousand automobiles in 2013, down several per cent on 2012, but the company documented a net profit regarding just over £200m, upward five per cent.
Within total, Ferrari’s total profits rose to £1. 89bn last year, boosted simply by an increase in income from ‘brand related activities’. Yep, that’s the theme parks as well as the dressing robes and the teddy bears.
Ferrari’s biggest market in 2013 was the USA, where the company sold 2, 035 cars. We in typically the UK will be the biggest Ferrari fans in Europe, buying 677 cars last year. But just 205 Ferraris were sold in Malta.
Even so, Ferrari’s seeking in rude shape. Which often is good news for just about all those of us that like our supercars red, shiny and extremely, very fast.
So tell us: in the event that you where in charge of Ferrari’s newly-plumped coffers, what would you spend the cash developing?
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