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Neglect Apple. Forget Google. Overlook piffling Coca-Cola. A tiny-volume supercar maker from a smaller town in northern Italia is the most powerful brand on earth, according to new research.
Yes, Ferrari has been reported World’s Most Powerful Brand name for your second year operating by London-based specialists Company Finance. Maranello’s finest has been the only car organization to achieve an ‘AAA+’ in the study, which takes into account consumer loyalty, investment, and a new whole bunch of elements Top Gear doesn’t fully understand.
BMW and Porsche attained an ‘AAA’ rating, together with Toyota, VW and Mercedes also ranked highly.
Ferrari also announced today this sold fewer cars within 2013 than 2012, yet made more money. Cool trick.
Limiting supply has been a deliberate strategy, stated Ferrari, to ‘maintain a high level of exclusivity and increase their [cars’] value over time’. Maranello delivered just under seven thousand vehicles in 2013, down several per cent on this year, but the company documented a net profit of just over £200m, up five per cent.
Inside total, Ferrari’s total income rose to £1. 89bn last year, boosted simply by an increase in income from ‘brand related activities’. Yep, that’s the theme parks plus the dressing robes and the teddies.
Ferrari’s biggest market in 2013 was the USA, the location where the company sold 2, 035 cars. We in the particular UK would be the biggest Ferrari fans in Europe, purchasing 677 cars last 12 months. But just 205 Ferraris were sold in Italia.
Even so, Ferrari’s looking in rude shape. Which usually is good news for almost all those of us that like our supercars red, shiny and very, very quickly.
So tell us: if you were in charge of Ferrari’s newly-plumped coffers, what would you spend the money developing?
Mazda 6 Grand Touring Lx 2017 Año 2017 0 km en Mercado Libre
http://mco-s2-p.mlstatic.com/mazda-6-grand-touring-lx-2017-904401-MCO20318040146_062015-F.jpgCircuit accompagné Grand Tour du SriLanka 2017 voyages Sri Lanka
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